It’s getting harder and harder for parents to get kids outside.
The rising dependancy on mobile phones, video games and tv screens, is heavily linked to increasing levels of anxiety and depression and we are all well aware of the environmental concerns threatening our entire existence.
So we thought that it was about time that somebody made it their mission to remind everyone how great the great outdoors really is. Because this planet is spectacular and we are all wild at heart.
Because adventure still exists, and because there's no such thing as bad weather, just inappropriate clothing.