It’s been a long, tiring and difficult 12 months for everybody. Just like you, we feel pretty burnt out.
Last week it was Mental Health Awareness Week, a kind reminder to us as founders, the need to assess how the last year has impacted us and our team. It presented an opportunity to look back at why we started the business, asses our company values and everything we stand for.
We created Dinoski to help people celebrate the great outdoors, and our brand is all about encouraging “less screen time and more sunshine”. However, recently it’s obvious that we haven’t been living true to what we believe in. Last week, our screen time was the highest it’s ever been (so high we’re actually too embarrassed to share it with you!)
This is the polar opposite of the lifestyle we are trying to lead. So, with lockdown restrictions finally starting to bring us all back to life, we have decided to give ourselves and the entire team, a fully paid, fully deserved, week off. And we’ve put some time in the diary for when we get back to work on how we spend less time on our screens moving forward.
Don’t worry, you’ll still be able to shop our new collection and deliveries will continue to run worldwide without delay. We’re just going to take a little break from zoom calls, WhatsApp, emails and everything else that comes with growing a business, to fully recharge the batteries.
Hopefully we have decluttered minds, fresh air in the lungs, sun kissed skin and slightly better surfing technique (thanks to Wavehunters) by the time we come back on Wednesday 2nd June.